Eukanuba and Katie Couric Media Team Up in Celebration of Canine Companions’ 50th Year Anniversary

As Canine Companions celebrates its milestone anniversary in 2025, long-time partner Eukanuba and Katie Couric share how task-trained service dogs change lives in extraordinary settings

A man in a puffy jacket sits on the grass with two women and a black dog. The group is laughing and enjoying each other's company, with the dog lying on its back playfully. The setting includes trees and a walking path in the background. EUKANUBA™, a leader in science-based premium performance nutrition and part of the Mars, Incorporated family of brands, premiered a new installment of the Mars Inc. Unleashed with Katie Couric series, highlighting long-time partner Canine Companions®. Ahead of Canine Companions’ landmark 50th anniversary in July, the segment features David Rozelle, a retired Army Colonel who became the first military amputee to return to combat, and his journey of healing with his Canine Companions service dog.

The feature follows Colonel Rozelle and Service Dog Kylynn from their home in South Carolina to the University of Delaware where Col. Rozelle reunites with Patricia Banks, the woman who raised Kylynn as a puppy in the most unexpected of places.

“Each service dog alters the story of someone’s life in ways that are beyond comprehension to many, and we are honored to play a part in providing Eukanuba™ science-based premium performance nutrition to create more independence for each recipient,” said Maribel Psara, Eukanuba brand leader. “The story of Colonel Rozelle and Kylynn is a testament to our ongoing partnership with Canine Companions and the life-changing work being done each day.”

According to the Center for Disease Control and Prevention (CDC), 64 million people in the United States live with a disability, including three million children.1 Canine Companions is the originator of the concept of service dogs and has provided more dogs to people with disabilities than any other organization in the United States. For 50 years, they have matched service dogs with children, adults and veterans with disabilities at no cost to the recipient. Canine Companions service dogs are expertly trained to work with people with more than 65 different types of disabilities including physical disabilities, deaf or hard of hearing, cognitive disabilities and military-related post-traumatic stress disorder (PTSD).

“For over 30 years, we’ve had the pleasure of having Eukanuba as a partner in independence,” says Jeanine Konopelski, chief marketing officer at Canine Companions. “The connection with Eukanuba reaches all aspects of our programs, from the health of our working dogs and the awareness that comes from a longstanding partnership with an expert in the canine nutrition field. We are immensely grateful for this foundational partnership and look forward to its continuation for years to come.”

Since 1991, Canine Companions has exclusively trusted Eukanuba science-based premium performance nutrition to support all stages of development of the dogs in their program. From gestational support in utero, through puppy growth, development and training, and as expertly trained adult service dogs, Eukanuba nutrition continues to support the unique physical and mental performance of these service dogs that are critical to their successful daily performance.

To watch the story, visit https://www.youtube.com/watch?v=rmzFb0T5T2k* or www.eukanuba.com/us/canine-companions* to learn more.

References
1. Centers for Disease Control and Prevention. Disability and Health Data System (DHDS) [Internet]. Available from: http://dhds.cdc.gov*

Source: Eukanuba*

*Please be aware that by clicking this link, you are visiting sites that are not managed by Canine Companions. Website security, accessibility and privacy policies may be different than Canine Companions policies. Please read their policies closely.